The X is gettin' some serious love lately. My dad calls the other night and says he watching a show in the Giants and two pitchers, Zito and Wilson, are doing 90X. Tony calls me the other day to get my opinion on something because NBC is coming over to film a segment on Wii and wants the X perspective. He calls me again, a couple of days later from a plane on his way to do more X interviews and says, "Dude, you see the Grammys last night?" I hadn't but Cheryl Crow gave us a huge shout out from the red carpet.
Then, yesterday, I get this from Tony:
On WFAN, (biggest sports radio station in NYC) the host was talking this morning about A-Rod and said something to the effect of "his body was never that chiseled, not like he had a P90X body or anything".
This, for those of you not privy to the national news, is a reaction to Alex Rodriguez admitting that he'd been doing steroids. In reality, steroids don't make muscle, they just increase your body's ability to build muscle. But in a world where we see advertisements to "build muscle without steroids" as if the public thinks it's impossible, it's nice to get a little validity for our system. Anyone can have an X body. All it takes is a little structure and a lot of hard work.
Note: Jon Congdon (our President) sent this and I think it's a nice addition:
Everything you see about P90X that might appear to be PR is "organic" -- meaning that we don't pay for PR, and don't hire celebrities or athletes to do it, or talk about it. It's advertised on TV, in magazines sometimes, and more and more on the Internet, but we don't do PR. If Cheryl Crow, or Usher, or an MLB, NHL or NFL athlete buy it, they buy it just like everyone else and either because they saw the infomercial or a friend told them. That's what's so amazing about the P90X phenomenon of late.