It's been a busy few months for me in BeachBody Land. We had our big MDB event in Anaheim, then straight to Maui to celebrate the top Team BeachBody coaches. Next was Philadelphia for our amazing sell-out debut of P90X on QVC. Most recently I was in Washington DC for our first ever Fitness Camp in that city, and a trip back to the city of brotherly love to meet with some of the players and coaches of the Philadelphia Eagles who are using P90X in the off-season. At each and every event I found people of all shapes, sizes, ages and athletic ability using P90X. How could this be? The popularity of this program has astonished me and everyone else at Beachbody. P90X was a niche product for Power 90 and Master Series graduates and for folks tired of wasting their money on gym memberships and expensive trainers. None of us ever thought it would get this huge. How are 62 year old grandparents and professional football players all getting results with a 90 day in-home extreme fitness program? It doesn't make sense when you first think about it. After the DC camp last week Mason Bendewald and I asked everyone what their "Ah-Ha" moment was. Seventy five percent said that they discovered that they were a lot tougher than they thought. This didn't surprise me because I hear that after every camp. Rick Burkholder, the Head Athletic Trainer for the Eagles was telling me that he and his players loved P90X because the eclectic combination of routines and exercises brought on plenty of "onset muscle soreness" but no joint and connective tissue pain and injury. The pace and speed of the weight baring routines forced users to keep keep the resistance low as they progressed through the program, for fear of burn-out and other side effects like vomiting. Ab-RipperX and the other calorie burning routines are atypical for football players so it forced them to use their muscles in new ways.
In the infomercial BeachBody President Jon Congdon talks about how the program keeps you "off balance" just enough so that you don't settle into a plateau. Most other programs stop working after awhile because the body falls into a pattern or grid. Once this happens the individual using said program has to start getting creative to break the grid. Shifting or breaking the grid is how you avoid plateaus and injuries. Most people aren't profession trainers or athletes so there's no way of knowing this, or even how to do it. The 12 different routines in P90X have a built in "Grid Shifting System" already. You don't need a Phd in exercise physiology to use P90X. All you need is a TV, DVD player, some weights or bands, a small space and a willingness and desire to find out what you're made of. A vast majority of the people using and sticking with P90X are learning that doing it "perfectly" is NOT the point. Not to say you can't become more efficient at using it over time (this is how you get stronger, more flexible and fitter) because each routine allows room for improvement. It's built-in design requires that you up the weight, increase your reps and range of motion. There's also a Lean, Classic and Doubles version to keep you on your toes round after 90 day round. Our good friend Mark Briggs (of P90X+ fame) is on his 13th round of P90X. This time he's rotating high rep-low weight/resistance days with higher weight/resistance low-rep days. Genius! P90X has been the number 1 infomercial in the country for weeks because the American public gets it. We are done being fooled and pandered to by companies that care more about their bottom line then your well-being. We understand and accept that the journey is long and sometimes hard, but worth it. The pendulum of laziness, depression, frustration and poor health is beginning to move in the direction of hope, happiness, clarity, purpose, fitness and good health. P90X is the tip of the spear for change and you're the people leading the charge.