Saturday, July 28, 2007
RED BULL SH%T
We'll throw anything down our throats if it's marketed well. Take Red Bull for example. This sugar water loaded with caffeine is supposed to "Give You Wings." This sleek can and tons of advertising using cartoons is one part synthetic bull bile. Taurine; one of the main ingredients (also known as 2-aminoethane-sulfonic acid) is supposed to assist your enthusiasm for extreme behavior. This inhibitory neurotransmitter (a mild sedative for some) is a man-made antioxidant. Eat blueberries instead! Our next ingredient is Glucuronolactone. The debate goes on about what this is or does. Most information regarding Glucuronolactone is rumor. It's supposed to increase well-being and fight fatigue. Getting a life and 8 hours of sleep can do that. Next is Inositol. A carbohydrate found in animal muscle. Also known as "Meat Sugar." Early studies are showing that Inositol can help people suffering with depression, panic attacks, agoraphobia and obsessive compulsive disorder. Sounds like liquid therapy in a can. Too bad you'll need 360 cans of the stuff for any benefit. Niacin (vitamin B-3) is in here to increase good cholesterol (HDL) and help with energy, but alas there's not enough to do anything. Lastly there's some Sodium Citrate (a preservative for soda and spreadable cheeses) which helps convert glucose into lactic acid during exercise. Yup, when I'm looking for improved performance, I like to get it from a preservative that helps me spread my cheese.
Posted by Tony Horton at 12:39 PM